Celebrating Tourism in the Midlands

We were delighted to join the Visit Coventry table at the first West Midlands Tourism Awards on Wednesday 26 February 2020 with Destination Partnership stakeholders celebrating tourism in Coventry, Warwickshire and the region.

The prestigious awards recognise the success of tourism across the region and promote the strength of the leisure and business tourism offer – its venues, people, experiences and accommodation.

The awards, held at the Great Hall, University of Birmingham, organised by the West Midlands Growth Company (WMGC) and also serve to highlight the importance of tourism’s contribution to the regional economy – currently standing at £12.6bn – which the WMGC, with their industry partners, seeks to grow over the coming 10 years, using major events including UK City of Culture 2021 in Coventry and the 2022 Birmingham Commonwealth Games as a springboard.

The glittering awards ceremony, hosted by Homes Under The Hammer TV presenter Martin Roberts, showcased the most impressive organisations helping to attract and entertain tourists in the region.

All gold and silver winners will now automatically be nominated for the Visit England National Awards for Excellence, held later this year, for another shot at glory.


Prize worthy performances were given by Black Voices singers and The Royal Shakespeare Company(RSC) shared a performance from one of the cast from its celebrated The Boy In The Dress musical.


Those taking home prizes in 15 categories were:


Accessible & Inclusive Tourism Award
Gold – Birmingham Hippodrome
Silver – Royal Shakespeare Company


B&B/Guesthouse of the Year
Gold – Broome Park Farm
Silver – Avonlea
Bronze – Victoria Spa Lodge


Business Events Venue of the Year
Gold – Warwick Conferences
Silver – ICC Birmingham
Bronze – Coombe Abbey


Camping, Glamping, Holiday Park of the Year
Gold – Ettie’s Field
Silver – Hencote
Bronze – Hopley’s Family Camping
Fourth – Hill Farm Glamping


Ethical, Responsible & Sustainable Tourism
Gold – The Hive Café and Bakery
Experience of the Year
Gold – Jaguar Land Rover Experience Solihull
Silver – Royal Shakespeare Company
Bronze – Positively Birmingham Walking Tours
Fourth – Bobby Britnell Textile Artist


Large Hotel of the Year
Gold – Coombe Abbey
Silver – Malmaison Birmingham
Bronze – Mallory Court Country House Hotel & Spa


Small Hotel of the Year
Gold – Brockencote Hall
Silver – Baraset Barn, Lovely Pubs


International Tourism
Gold – Shakespeare’s Birthplace
Silver – Go Cotswolds


New Tourism Business Award
Gold – Shakespeare Distillery
Silver – Hotel Indigo Stratford-upon-Avon
Bronze – Positively Birmingham Walking Tours


Self-Catering Accommodation of the Year
Gold – Burlton Cottages
Silver – Penny Black Cottages
Bronze – Ironbridge View Townhouse


Large Visitor Attraction of the Year
Gold – Royal Shakespeare Company
Silver – Black Country Living Museum
Bronze – National Sea Life Centre Birmingham


Small Visitor Attraction of the Year
Gold – FarGo Village
Silver – Shakespeare Schoolroom & Guildhall
Bronze – Jaguar Land Rover Experience Solihull
Fourth – Aston Hall


Pub of the Year
Gold – The Howard Arms
Silver – The Millstone Hare
Bronze – The Coracle Micropub


Taste of England Award
Gold – The Butchers Social
Silver – Turmeric Gold
Bronze – Esquires Coffee


The West Midlands Tourism Awards provided a fantastic opportunity to celebrate the very best of our region’s visitor economy offer.

All that’s left to say is huge congratulations to all of nominees and winners. Keep up the good work!

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